Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. GremlerZeithaml, Valarie A. Bok Engelsk utgitt cop. 2009
Ledig
- Sølvberget, 3. etasje: 1 av 1 ledig
(sortering: 658.8 ZEI)
*0010578599 *003NO-LaBS *00520211116211517.0 *007t *008090923b2009 xx e 0 eng d *009 nam 1 *019 $bl *020 $a0-07-338093-8$qib.$c1299 kr *020 $a978-0-07-338093-3$qib. *035 $a(NO-LaBS)11189541(bibid) *0827 $a658.8 *090 $c658.8$dZEI *1001 $aZeithaml, Valarie A.$_24265500 *24510$aServices marketing$bintegrating customer focus across the firm$cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler *250 $a5th ed. *260 $aNew York$bMcGraw-Hill/Irwin$ccop. 2009 *300 $aXXVIII, 708 s.$bill. *336 $atekst$0http://rdaregistry.info/termList/RDAContentType/1020$2rdaco *337 $auformidlet$0http://rdaregistry.info/termList/RDAMediaType/1007$2rdamt *338 $abind$0http://rdaregistry.info/termList/RDACarrierType/1049$2rdact *546 $aEngelsk tekst *599 $a1299 kr *650 4$aBedrifter$_10043600 *650 4$aKundebehandling$_16192300 *650 4$aMarkedsføring$_10954200 *650 4$aTjenestemarkedsføring$_24265600 *690 $aBI-Stavanger *7001 $aBitner, Mary Jo$emedforfatter$4aut$_24265700 *7001 $aGremler, Dwayne David$emedforfatter$4aut$_24265800 ^